They say the market does not offer any free lunches and for the most part this is true. However market inefficiencies are more common than the academics care to admit and while this Special Report update is not about a free lunch, I hope to show that there is at least a free bottle of Coke to be had in the acquisition of the North American operations of bottling company Coca-Cola Enterprises (CCE) by The Coca-Cola Company (KO). This is one of the most interesting and complex mergers I have come across since we started the ...

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