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Insider Transactions for Nielsen Holdings N.V. (NLSN)

Owner Relationship Date Transaction Cost # Shares Value($) Total Shares Form Form 4
FISHER ITZHAK EVP, Global Business Develop. Sep 30, 2014 Option Exercise $30.54 11,523 351,888 79,523
4
Oct 02, 2014, 06:36 PM
FISHER ITZHAK EVP, Global Business Develop. Sep 30, 2014 Option Exercise $29.96 15,312 458,822 45,339
4
Oct 02, 2014, 06:36 PM
FISHER ITZHAK EVP, Global Business Develop. Sep 30, 2014 Sale $44.44 15,312 680,437 31,587
4
Oct 02, 2014, 06:36 PM
FISHER ITZHAK EVP, Global Business Develop. Sep 30, 2014 Sale $44.51 13,083 582,324 68,000
4
Oct 02, 2014, 06:36 PM
POZEN ROBERT C Director Sep 30, 2014 Option Exercise $44.33 536 23,761 191,877
4
Oct 01, 2014, 03:01 PM
TERUEL JAVIER G Director Sep 30, 2014 Option Exercise $44.33 451 19,993 14,382
4
Oct 01, 2014, 03:01 PM
HOGUET KAREN M Director Sep 30, 2014 Option Exercise $44.33 564 25,002 15,313
4
Oct 01, 2014, 03:00 PM
RANADIVE VIVEK Director Sep 30, 2014 Option Exercise $44.33 451 19,993 11,435
4
Oct 01, 2014, 03:00 PM
FISHER ITZHAK EVP, Global Business Develop. Sep 25, 2014 Option Exercise $43.89 1,139 49,991 31,587
4
Sep 29, 2014, 11:50 AM
KASH ARVIN Vice Chairman Sep 25, 2014 Option Exercise $43.89 330 14,484 72,009
4
Sep 29, 2014, 11:50 AM
Barns Dwight Chief Executive Officer Sep 25, 2014 Option Exercise $43.89 1,118 49,069 105,410
4
Sep 29, 2014, 11:50 AM
Hasker Stephen Pres. - Nielsen Global Product Sep 25, 2014 Option Exercise $43.89 1,282 56,267 69,659
4
Sep 29, 2014, 11:50 AM
CUMINALE JAMES W Chief Legal Officer Sep 25, 2014 Option Exercise $43.89 1,124 49,332 79,701
4
Sep 29, 2014, 11:49 AM
Charlton Jeffrey SVP & Corporate Controller Sep 25, 2014 Option Exercise $43.89 157 6,891 13,115
4
Sep 29, 2014, 11:48 AM
FINN MARY ELIZABETH Chief Human Resources Officer Sep 25, 2014 Option Exercise $43.89 742 32,566 32,530
4
Sep 29, 2014, 11:48 AM
FISHER ITZHAK EVP, Global Business Develop. Sep 18, 2014 Sale $44.51 70,356 3,131,545 32,726
4
Sep 19, 2014, 02:25 PM
FISHER ITZHAK EVP, Global Business Develop. Aug 26, 2014 Option Exercise $16.00 11,523 184,368 79,523
4
Aug 27, 2014, 06:49 PM
FISHER ITZHAK EVP, Global Business Develop. Aug 26, 2014 Option Exercise $30.19 15,312 462,269 118,292
4
Aug 27, 2014, 06:49 PM
FISHER ITZHAK EVP, Global Business Develop. Aug 26, 2014 Sale $47.12 15,312 721,547 102,980
4
Aug 27, 2014, 06:49 PM
FISHER ITZHAK EVP, Global Business Develop. Aug 26, 2014 Sale $47.14 11,523 543,171 68,000
4
Aug 27, 2014, 06:49 PM
CUMINALE JAMES W Chief Legal Officer Aug 25, 2014 Option Exercise $19.11 1,885 36,023 82,604
4
Aug 26, 2014, 02:59 PM
CUMINALE JAMES W Chief Legal Officer Aug 25, 2014 Sale $47.51 1,885 89,554 80,719
4
Aug 26, 2014, 02:59 PM
FISHER ITZHAK EVP, Global Business Develop. Jul 28, 2014 Option Exercise $30.19 15,312 462,269 118,292
4
Jul 30, 2014, 02:54 PM
FISHER ITZHAK EVP, Global Business Develop. Jul 28, 2014 Option Exercise $32.00 11,523 368,736 79,523
4
Jul 30, 2014, 02:54 PM
FISHER ITZHAK EVP, Global Business Develop. Jul 28, 2014 Sale $47.70 11,523 549,647 68,000
4
Jul 30, 2014, 02:54 PM
FISHER ITZHAK EVP, Global Business Develop. Jul 28, 2014 Sale $47.72 15,312 730,689 102,980
4
Jul 30, 2014, 02:54 PM
FISHER ITZHAK EVP, Global Business Develop. Jun 30, 2014 Option Exercise $32.00 11,523 368,736 79,523
4/A
Jul 30, 2014, 02:53 PM
Hasker Stephen Pres. - Nielsen Global Product Jul 28, 2014 Option Exercise $27.98 20,000 559,600 90,598
4
Jul 29, 2014, 04:22 PM
Hasker Stephen Pres. - Nielsen Global Product Jul 28, 2014 Sale $47.77 20,000 955,400 70,598
4
Jul 29, 2014, 04:22 PM
Barns Dwight Chief Executive Officer Jul 25, 2014 Option Exercise $48.21 6,006 289,549 106,186
4
Jul 28, 2014, 01:27 PM
FINN MARY ELIZABETH Chief Human Resources Officer Jul 25, 2014 Option Exercise $48.21 881 42,473 33,184
4
Jul 28, 2014, 01:23 PM
Hasker Stephen Pres. - Nielsen Global Product Jul 25, 2014 Option Exercise $48.21 7,851 378,497 70,598
4
Jul 28, 2014, 01:13 PM
KASH ARVIN Vice Chairman Jul 25, 2014 Option Exercise $48.21 833 40,159 72,268
4
Jul 28, 2014, 01:10 PM
CALHOUN DAVID L Director Jun 20, 2014 Option Exercise $16.00 187,194 2,995,104 950,380
4
Jun 23, 2014, 12:09 PM
CALHOUN DAVID L Director Jun 20, 2014 Sale $48.13 187,194 9,009,647 763,186
4
Jun 23, 2014, 12:09 PM
Valcon Acquisition Holding (Luxembourg) S.A R.L. 10% Owner Jun 06, 2014 Sale $47.08 20,000,000 941,600,037 74,085,666
4
Jun 10, 2014, 04:07 PM
Carlyle Group Management L.L.C. 10% Owner Jun 06, 2014 Sale $47.08 5,211,679 245,365,857 13,371,210
4
Jun 10, 2014, 04:06 PM
CALHOUN DAVID L Director Jun 06, 2014 Option Exercise $16.00 5,100 81,600 768,169
4
Jun 09, 2014, 02:36 PM
CALHOUN DAVID L Director Jun 06, 2014 Sale $48.00 5,100 244,800 763,069
4
Jun 09, 2014, 02:36 PM
Hasker Stephen Pres. - Nielsen Global Product May 12, 2014 Option Exercise $30.19 18,750 566,063 96,798
4
May 13, 2014, 01:03 PM
Hasker Stephen Pres. - Nielsen Global Product May 12, 2014 Sale $47.24 18,750 885,750 78,048
4
May 13, 2014, 01:03 PM
Charlton Jeffrey SVP & Corporate Controller May 09, 2014 Option Exercise $46.85 175 8,199 13,651
4
May 12, 2014, 03:00 PM
Valcon Acquisition Holding (Luxembourg) S.A R.L. 10% Owner May 07, 2014 Sale $47.00 1,139,058 53,536,295 94,085,666
4
May 09, 2014, 04:10 PM
POZEN ROBERT C Director May 01, 2014 Option Exercise $47.18 2,861 134,982 190,770
4
May 02, 2014, 01:39 PM
HOGUET KAREN M Director May 01, 2014 Option Exercise $47.18 2,861 134,982 14,152
4
May 02, 2014, 01:39 PM
TERUEL JAVIER G Director May 01, 2014 Option Exercise $47.18 2,861 134,982 13,443
4
May 02, 2014, 01:39 PM
RANADIVE VIVEK Director May 01, 2014 Option Exercise $47.18 2,861 134,982 10,490
4
May 02, 2014, 01:38 PM
CUMINALE JAMES W Chief Legal Officer Apr 29, 2014 Option Exercise $16.00 103,750 1,660,000 185,613
4
May 01, 2014, 02:04 PM
CUMINALE JAMES W Chief Legal Officer Apr 29, 2014 Sale $47.05 103,750 4,881,437 81,863
4
May 01, 2014, 02:04 PM
CALHOUN DAVID L Director Apr 29, 2014 Option Exercise $32.00 565,625 18,100,000 1,328,694
4
May 01, 2014, 01:58 PM
CALHOUN DAVID L Director Apr 29, 2014 Sale $47.00 565,625 26,584,375 763,069
4
May 01, 2014, 01:58 PM
Hasker Stephen Pres. - Nielsen Global Product Apr 01, 2014 Option Exercise $29.86 69,219 2,066,733 115,548
4
Apr 03, 2014, 04:43 PM
Hasker Stephen Pres. - Nielsen Global Product Apr 01, 2014 Sale $45.01 69,219 3,115,664 78,048
4
Apr 03, 2014, 04:43 PM
POZEN ROBERT C Director Mar 31, 2014 Option Exercise $44.63 532 23,743 187,909
4
Apr 01, 2014, 01:16 PM
HOGUET KAREN M Director Mar 31, 2014 Option Exercise $44.63 560 24,993 11,291
4
Apr 01, 2014, 01:16 PM
RANADIVE VIVEK Director Mar 31, 2014 Option Exercise $44.63 448 19,994 7,629
4
Apr 01, 2014, 01:14 PM
TERUEL JAVIER G Director Mar 31, 2014 Option Exercise $44.63 448 19,994 10,582
4
Apr 01, 2014, 01:14 PM
KILTS JAMES M Director Mar 10, 2014 Sale $46.25 374,202 17,306,843 869,082
4
Mar 12, 2014, 06:39 PM
Blackstone Management Associates (Cayman) V L.P. 10% Owner Mar 10, 2014 Sale $46.25 6,104,832 282,348,480 10,558,018
4
Mar 12, 2014, 06:37 PM
Blackstone Capital Partners (Cayman) V L.P. 10% Owner Mar 10, 2014 Sale $46.25 6,104,832 282,348,480 10,558,018
4
Mar 12, 2014, 06:33 PM
KKR Group Holdings L.P. 10% Owner Mar 10, 2014 Sale $46.25 6,198,292 286,671,005 15,737,467
4
Mar 12, 2014, 06:29 PM
KKR VNU Equity Investors, L.P. 10% Owner Mar 10, 2014 Sale $46.25 6,198,292 286,671,005 15,737,467
4
Mar 12, 2014, 06:26 PM
Valcon Acquisition Holding (Luxembourg) S.A R.L. 10% Owner Mar 10, 2014 Sale $46.25 30,000,000 1,387,500,000 95,224,724
4
Mar 12, 2014, 06:22 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Mar 10, 2014 Sale $46.25 6,198,311 286,671,884 14,359,658
4
Mar 12, 2014, 04:38 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Mar 10, 2014 Sale $46.25 6,198,311 286,671,884 14,359,658
4
Mar 12, 2014, 04:35 PM
CP IV GP, Ltd. 10% Owner Mar 10, 2014 Sale $46.25 6,104,832 282,348,480 18,582,218
4
Mar 12, 2014, 04:35 PM
Rao Gnaneshwar B. Director Mar 10, 2014 Sale $46.25 6,198,311 286,671,884 18,867,439
4
Mar 12, 2014, 04:33 PM
Carlyle Group Management L.L.C. 10% Owner Mar 10, 2014 Sale $46.25 6,104,832 282,348,480 18,582,218
4
Mar 12, 2014, 04:33 PM
JACKSON JAMERE Chief Financial Officer Mar 10, 2014 Option Exercise $46.25 81,081 3,749,996 81,081
4
Mar 11, 2014, 02:02 PM
Habib Mitchell Chief Operating Officer Feb 26, 2014 Option Exercise $18.29 46,758 855,008 82,353
4
Feb 28, 2014, 03:17 PM
Habib Mitchell Chief Operating Officer Feb 26, 2014 Sale $46.28 46,758 2,163,827 42,275
4
Feb 28, 2014, 03:17 PM
TERUEL JAVIER G Director Jan 17, 2014 Option Exercise $44.42 180 7,996 10,105
4
Jan 22, 2014, 09:49 AM
HOGUET KAREN M Director Jan 17, 2014 Option Exercise $44.42 180 7,996 10,700
4
Jan 22, 2014, 09:47 AM
POZEN ROBERT C Director Jan 17, 2014 Option Exercise $44.42 225 9,994 187,346
4
Jan 22, 2014, 09:45 AM
RANADIVE VIVEK Director Jan 17, 2014 Option Exercise $44.42 225 9,994 7,149
4
Jan 22, 2014, 09:43 AM
FISHER ITZHAK EVP, Global Product Leadership Jan 15, 2014 Option Exercise $16.00 61,743 987,888 129,743
4
Jan 16, 2014, 02:15 PM
FISHER ITZHAK EVP, Global Product Leadership Jan 15, 2014 Sale $44.18 61,743 2,727,806 68,000
4
Jan 16, 2014, 02:15 PM
CUMINALE JAMES W Chief Legal Officer Jan 02, 2014 Option Exercise $45.32 100,000 4,532,116 76,839
4
Jan 06, 2014, 05:20 PM
RANADIVE VIVEK Director Dec 31, 2013 Option Exercise $45.89 381 17,484 6,924
4
Jan 02, 2014, 07:44 PM
POZEN ROBERT C Director Dec 31, 2013 Option Exercise $45.89 518 23,771 187,121
4
Jan 02, 2014, 07:44 PM
HOGUET KAREN M Director Dec 31, 2013 Option Exercise $45.89 518 23,771 10,520
4
Jan 02, 2014, 07:43 PM
TERUEL JAVIER G Director Dec 31, 2013 Option Exercise $45.89 463 21,247 9,925
4
Jan 02, 2014, 07:42 PM
FISHER ITZHAK EVP, Global Product Leadership Dec 16, 2013 Option Exercise $16.00 30,876 494,016 98,876
4
Dec 17, 2013, 05:02 PM
FISHER ITZHAK EVP, Global Product Leadership Dec 16, 2013 Sale $45.27 30,876 1,397,726 68,000
4
Dec 17, 2013, 05:02 PM
FINN MARY ELIZABETH Chief Human Resources Officer Dec 16, 2013 Option Exercise $30.19 25,000 754,750 56,556
4
Dec 17, 2013, 05:01 PM
FINN MARY ELIZABETH Chief Human Resources Officer Dec 16, 2013 Sale $45.58 25,000 1,139,500 31,556
4
Dec 17, 2013, 05:01 PM
Blackstone Management Associates (Cayman) V L.P. 10% Owner Nov 26, 2013 Sale $39.09 6,104,832 238,637,884 13,424,143
4
Nov 29, 2013, 04:28 PM
KKR VNU Equity Investors, L.P. 10% Owner Nov 26, 2013 Sale $39.09 6,198,292 242,291,235 20,907,524
4
Nov 29, 2013, 04:19 PM
KILTS JAMES M Director Nov 26, 2013 Sale $39.09 374,202 14,627,556 1,154,592
4
Nov 29, 2013, 04:17 PM
HEALY PATRICK J Director Nov 26, 2013 Sale $39.09 2,939,362 114,899,661 11,886,679
4
Nov 29, 2013, 04:16 PM
KKR Group Holdings L.P. 10% Owner Nov 26, 2013 Sale $39.09 6,198,292 242,291,235 20,907,524
4
Nov 29, 2013, 04:15 PM
Valcon Acquisition Holding (Luxembourg) S.A R.L. 10% Owner Nov 26, 2013 Sale $39.09 30,000,000 1,172,700,005 125,224,724
4
Nov 29, 2013, 04:14 PM
CP IV GP, Ltd. 10% Owner Nov 26, 2013 Sale $39.09 6,104,832 238,637,884 24,687,721
4
Nov 29, 2013, 10:45 AM
Carlyle Group Management L.L.C. 10% Owner Nov 26, 2013 Sale $39.09 6,104,832 238,637,884 24,687,721
4
Nov 29, 2013, 10:41 AM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Nov 26, 2013 Sale $39.09 6,198,311 242,291,978 19,077,077
4
Nov 27, 2013, 07:14 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Nov 26, 2013 Sale $39.09 6,198,311 242,291,978 19,077,077
4
Nov 27, 2013, 07:08 PM
BRESSLER RICHARD J Director Nov 26, 2013 Sale $39.09 6,198,311 242,291,978 25,065,750
4
Nov 27, 2013, 07:03 PM
Habib Mitchell EVP, Global Business Services Nov 18, 2013 Option Exercise $31.36 88,203 2,765,934 99,121
4
Nov 20, 2013, 05:48 PM
Habib Mitchell EVP, Global Business Services Nov 18, 2013 Sale $40.49 88,203 3,571,371 42,168
4
Nov 20, 2013, 05:48 PM
Whiting Susan D Vice Chairperson Nov 19, 2013 Option Exercise $16.00 35,000 560,000 132,930
4
Nov 20, 2013, 05:47 PM
Whiting Susan D Vice Chairperson Nov 19, 2013 Sale $40.65 35,000 1,422,575 97,930
4
Nov 20, 2013, 05:47 PM
FISHER ITZHAK EVP, Global Product Leadership Nov 15, 2013 Option Exercise $16.00 30,876 494,016 98,876
4
Nov 19, 2013, 06:11 PM
FISHER ITZHAK EVP, Global Product Leadership Nov 15, 2013 Sale $40.18 30,876 1,240,536 68,000
4
Nov 19, 2013, 06:11 PM
KASH ARVIN Vice Chairman Nov 05, 2013 Option Exercise $16.00 14,237 227,792 80,559
4
Nov 06, 2013, 04:11 PM
KASH ARVIN Vice Chairman Nov 04, 2013 Option Exercise $16.00 26,778 428,448 93,100
4
Nov 06, 2013, 04:11 PM
KASH ARVIN Vice Chairman Nov 04, 2013 Sale $39.89 36,778 1,467,085 66,322
4
Nov 06, 2013, 04:11 PM
Charlton Jeffrey SVP & Corporate Controller Oct 25, 2013 Option Exercise $20.34 75,765 1,540,809 66,913
4
Oct 29, 2013, 12:30 PM
Charlton Jeffrey SVP & Corporate Controller Oct 25, 2013 Sale $39.04 75,765 2,957,507 13,766
4
Oct 29, 2013, 12:30 PM
FISHER ITZHAK EVP, Global Product Leadership Oct 15, 2013 Option Exercise $16.00 30,876 494,016 98,876
4
Oct 17, 2013, 10:55 AM
FISHER ITZHAK EVP, Global Product Leadership Oct 15, 2013 Sale $37.04 30,876 1,143,647 68,000
4
Oct 17, 2013, 10:55 AM
TERUEL JAVIER G Director Sep 30, 2013 Option Exercise $36.45 583 21,250 9,444
4
Oct 01, 2013, 04:45 PM
HOGUET KAREN M Director Sep 30, 2013 Option Exercise $36.45 652 23,765 9,983
4
Oct 01, 2013, 04:45 PM
POZEN ROBERT C Director Sep 30, 2013 Option Exercise $36.45 652 23,765 186,584
4
Oct 01, 2013, 04:44 PM
RANADIVE VIVEK Director Sep 30, 2013 Option Exercise $36.45 480 17,496 6,520
4
Oct 01, 2013, 04:44 PM
FISHER ITZHAK EVP, Global Product Leadership Sep 16, 2013 Option Exercise $16.00 30,876 494,016 98,876
4
Sep 18, 2013, 06:54 PM
FISHER ITZHAK EVP, Global Product Leadership Sep 16, 2013 Sale $35.67 30,876 1,101,347 68,000
4
Sep 18, 2013, 06:54 PM
FISHER ITZHAK EVP, Global Product Leadership Aug 15, 2013 Option Exercise $16.00 30,876 494,016 98,876
4
Aug 16, 2013, 12:30 PM
FISHER ITZHAK EVP, Global Product Leadership Aug 15, 2013 Sale $32.66 30,876 1,008,410 68,000
4
Aug 16, 2013, 12:30 PM
CUMINALE JAMES W Chief Legal Officer Jul 26, 2013 Option Exercise $33.23 1,235 41,039 167,520
4
Jul 29, 2013, 06:43 PM
Charlton Jeffrey SVP & Corporate Controller Jul 26, 2013 Option Exercise $33.23 430 14,289 11,939
4
Jul 29, 2013, 06:42 PM
FINN MARY ELIZABETH Chief Human Resources Officer Jul 26, 2013 Option Exercise $33.23 1,153 38,314 22,939
4
Jul 29, 2013, 06:38 PM
FISHER ITZHAK EVP, Global Product Leadership Jul 26, 2013 Option Exercise $33.23 1,303 43,299 8,789
4
Jul 29, 2013, 06:37 PM
Habib Mitchell EVP, Global Business Services Jul 26, 2013 Option Exercise $33.23 1,720 57,156 32,168
4
Jul 29, 2013, 06:36 PM
KASH ARVIN Vice Chairman Jul 26, 2013 Option Exercise $33.23 817 27,149 72,279
4
Jul 29, 2013, 06:35 PM
Whiting Susan D Vice Chairperson Jul 26, 2013 Option Exercise $33.23 1,205 40,042 97,887
4
Jul 29, 2013, 06:35 PM
West Brian Chief Financial Officer Jul 26, 2013 Option Exercise $33.23 1,852 61,542 154,130
4
Jul 29, 2013, 02:13 PM
Barns Dwight Pres. - Nielsen Global Client Jul 26, 2013 Option Exercise $33.23 1,777 59,050 97,067
4
Jul 29, 2013, 02:12 PM
Hasker Stephen Pres. - Nielsen Global Product Jul 26, 2013 Option Exercise $33.23 1,954 64,931 67,684
4
Jul 29, 2013, 02:08 PM
FISHER ITZHAK EVP, Global Product Leadership Jul 15, 2013 Option Exercise $16.00 30,876 494,016 98,876
4
Jul 16, 2013, 02:52 PM
FISHER ITZHAK EVP, Global Product Leadership Jul 15, 2013 Sale $34.57 30,876 1,067,383 68,000
4
Jul 16, 2013, 02:52 PM
Hasker Stephen Pres. - Nielsen Global Product Jul 01, 2013 Option Exercise $16.00 7,800 124,800 31,938
4
Jul 02, 2013, 12:55 PM
Hasker Stephen Pres. - Nielsen Global Product Jul 01, 2013 Sale $33.55 12,300 412,665 19,638
4
Jul 02, 2013, 12:55 PM
HOGUET KAREN M Director Jun 28, 2013 Option Exercise $33.59 707 23,748 9,302
4
Jul 01, 2013, 02:27 PM
POZEN ROBERT C Director Jun 28, 2013 Option Exercise $33.59 707 23,748 185,904
4
Jul 01, 2013, 02:25 PM
RANADIVE VIVEK Director Jun 28, 2013 Option Exercise $33.59 521 17,500 6,007
4
Jul 01, 2013, 02:22 PM
TERUEL JAVIER G Director Jun 28, 2013 Option Exercise $33.59 633 21,262 8,834
4
Jul 01, 2013, 02:21 PM
FISHER ITZHAK EVP, Global Product Leadership Jun 17, 2013 Option Exercise $16.00 30,876 494,016 98,876
4
Jun 18, 2013, 02:37 PM
FISHER ITZHAK EVP, Global Product Leadership Jun 17, 2013 Sale $34.55 30,876 1,066,766 68,000
4
Jun 18, 2013, 02:37 PM
CUMINALE JAMES W Chief Legal Officer Jun 17, 2013 Option Exercise $16.00 25,000 400,000 190,406
4
Jun 18, 2013, 02:33 PM
CUMINALE JAMES W Chief Legal Officer Jun 17, 2013 Sale $34.55 25,000 863,750 165,406
4
Jun 18, 2013, 02:33 PM
Whiting Susan D Vice Chairperson Jun 17, 2013 Option Exercise $16.00 15,000 240,000 114,046
4
Jun 18, 2013, 02:29 PM
Whiting Susan D Vice Chairperson Jun 17, 2013 Sale $34.50 15,000 517,500 99,046
4
Jun 18, 2013, 02:29 PM
Charlton Jeffrey SVP & Corporate Controller May 11, 2013 Option Exercise $36.91 171 6,312 12,341
4
Jun 05, 2013, 02:45 PM
Hasker Stephen Pres. - Nielsen Global Product Jun 03, 2013 Option Exercise $16.00 7,800 124,800 36,369
4
Jun 04, 2013, 02:34 PM
Hasker Stephen Pres. - Nielsen Global Product Jun 03, 2013 Sale $33.70 12,300 414,510 24,069
4
Jun 04, 2013, 02:34 PM
Habib Mitchell EVP, Global Business Services Jun 03, 2013 Option Exercise $16.00 20,039 320,624 53,858
4
Jun 04, 2013, 02:34 PM
Habib Mitchell EVP, Global Business Services Jun 03, 2013 Sale $33.73 20,039 675,915 33,819
4
Jun 04, 2013, 02:34 PM
CALHOUN DAVID L Chief Executive Officer May 30, 2013 Option Exercise $16.00 150,000 2,400,000 915,910
4
May 31, 2013, 11:37 AM
CALHOUN DAVID L Chief Executive Officer May 29, 2013 Option Exercise $16.00 150,000 2,400,000 915,910
4
May 31, 2013, 11:37 AM
CALHOUN DAVID L Chief Executive Officer May 31, 2013 Option Exercise $16.00 33,332 533,312 799,242
4
May 31, 2013, 11:37 AM
CALHOUN DAVID L Chief Executive Officer May 30, 2013 Sale $33.90 150,000 5,085,000 765,910
4
May 31, 2013, 11:37 AM
CALHOUN DAVID L Chief Executive Officer May 29, 2013 Sale $34.23 150,000 5,134,500 765,910
4
May 31, 2013, 11:37 AM
CALHOUN DAVID L Chief Executive Officer May 31, 2013 Sale $33.55 33,332 1,118,289 765,910
4
May 31, 2013, 11:37 AM
Barns Dwight Pres. - Nielsen Global Client May 17, 2013 Option Exercise $16.00 36,000 576,000 72,944
4
May 29, 2013, 04:46 PM
Barns Dwight Pres. - Nielsen Global Client May 17, 2013 Sale $35.36 24,169 854,616 48,775
4
May 29, 2013, 04:46 PM
CP IV GP, Ltd. 10% Owner May 17, 2013 Sale $34.48 8,188,305 282,372,891 30,792,554
4
May 21, 2013, 07:06 PM
Carlyle Group Management L.L.C. 10% Owner May 17, 2013 Sale $34.48 8,188,305 282,372,891 30,792,554
4
May 21, 2013, 06:57 PM
Blackstone Management Associates (Cayman) V L.P. 10% Owner May 17, 2013 Sale $34.48 8,188,306 282,372,925 16,290,268
4
May 21, 2013, 05:23 PM
KKR Group Holdings L.P. 10% Owner May 17, 2013 Sale $34.48 8,313,661 286,695,780 26,077,581
4
May 21, 2013, 05:19 PM
KILTS JAMES M Director May 17, 2013 Sale $34.48 501,911 17,308,351 1,440,101
4
May 21, 2013, 05:17 PM
Blackstone Capital Partners (Cayman) V L.P. 10% Owner May 17, 2013 Sale $34.48 8,188,306 282,372,925 16,290,268
4
May 21, 2013, 05:16 PM
Valcon Acquisition Holding (Luxembourg) S.A R.L. 10% Owner May 17, 2013 Sale $34.48 40,238,477 1,387,619,913 155,224,724
4
May 21, 2013, 05:15 PM
HEALY PATRICK J Director May 17, 2013 Sale $34.48 3,942,517 135,957,310 14,826,041
4
May 21, 2013, 05:11 PM
BRESSLER RICHARD J Director May 17, 2013 Sale $34.48 8,313,687 286,695,820 31,264,061
4
May 21, 2013, 04:31 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner May 17, 2013 Sale $34.48 8,313,687 286,695,820 23,794,496
4
May 21, 2013, 04:31 PM
FISHER ITZHAK EVP, Global Product Leadership May 15, 2013 Option Exercise $14.53 30,876 448,507 98,876
4
May 16, 2013, 03:45 PM
FISHER ITZHAK EVP, Global Product Leadership May 15, 2013 Sale $34.89 30,876 1,077,264 68,000
4
May 16, 2013, 03:45 PM
CUMINALE JAMES W Chief Legal Officer May 15, 2013 Option Exercise $16.00 25,000 400,000 190,406
4
May 16, 2013, 03:38 PM
CUMINALE JAMES W Chief Legal Officer May 15, 2013 Sale $34.89 25,000 872,250 165,406
4
May 16, 2013, 03:38 PM
West Brian Chief Financial Officer May 06, 2013 Option Exercise $16.00 192,630 3,082,080 298,543
4
May 08, 2013, 11:44 AM
West Brian Chief Financial Officer May 06, 2013 Sale $36.06 192,630 6,946,238 105,913
4
May 08, 2013, 11:44 AM
POZEN ROBERT C Director May 01, 2013 Option Exercise $35.32 3,398 120,017 185,176
4
May 03, 2013, 07:03 PM
HOGUET KAREN M Director May 01, 2013 Option Exercise $35.32 3,398 120,017 8,574
4
May 03, 2013, 07:02 PM
RANADIVE VIVEK Director May 01, 2013 Option Exercise $35.32 3,398 120,017 5,461
4
May 03, 2013, 07:00 PM
TERUEL JAVIER G Director May 01, 2013 Option Exercise $35.32 3,398 120,017 8,181
4
May 03, 2013, 06:58 PM
Hasker Stephen Pres. - Nielsen Global Product May 01, 2013 Option Exercise $16.00 7,838 125,408 40,907
4
May 03, 2013, 06:54 PM
Hasker Stephen Pres. - Nielsen Global Product May 01, 2013 Sale $34.48 12,338 425,414 28,569
4
May 03, 2013, 06:54 PM
Habib Mitchell EVP, Global Business Services May 01, 2013 Option Exercise $16.00 20,039 320,624 53,858
4
May 03, 2013, 12:10 PM
Habib Mitchell EVP, Global Business Services May 01, 2013 Sale $34.55 20,039 692,347 33,819
4
May 03, 2013, 12:10 PM
Whiting Susan D Vice Chairperson May 01, 2013 Option Exercise $16.00 15,000 240,000 114,046
4
May 03, 2013, 12:09 PM
Whiting Susan D Vice Chairperson May 01, 2013 Sale $35.00 15,000 525,000 99,046
4
May 03, 2013, 12:09 PM
CUMINALE JAMES W Chief Legal Officer Apr 15, 2013 Option Exercise $16.00 25,000 400,000 190,406
4
Apr 17, 2013, 10:20 AM
CUMINALE JAMES W Chief Legal Officer Apr 15, 2013 Sale $35.20 25,000 880,000 165,406
4
Apr 17, 2013, 10:20 AM
CALHOUN DAVID L Chief Executive Officer Apr 02, 2013 Option Exercise $16.00 150,000 2,400,000 915,910
4
Apr 03, 2013, 05:38 PM
CALHOUN DAVID L Chief Executive Officer Apr 01, 2013 Option Exercise $16.00 123,752 1,980,032 889,662
4
Apr 03, 2013, 05:38 PM
CALHOUN DAVID L Chief Executive Officer Apr 03, 2013 Option Exercise $16.00 59,582 953,312 825,492
4
Apr 03, 2013, 05:38 PM
CALHOUN DAVID L Chief Executive Officer Apr 02, 2013 Sale $35.33 150,000 5,299,500 765,910
4
Apr 03, 2013, 05:38 PM
CALHOUN DAVID L Chief Executive Officer Apr 01, 2013 Sale $35.37 123,752 4,377,108 765,910
4
Apr 03, 2013, 05:38 PM
CALHOUN DAVID L Chief Executive Officer Apr 03, 2013 Sale $34.93 59,582 2,081,199 765,910
4
Apr 03, 2013, 05:38 PM
Hasker Stephen Pres. - Nielsen Global Product Apr 01, 2013 Option Exercise $16.00 7,800 124,800 45,369
4
Apr 03, 2013, 12:55 PM
Hasker Stephen Pres. - Nielsen Global Product Apr 01, 2013 Sale $35.31 12,300 434,313 33,069
4
Apr 03, 2013, 12:55 PM
Habib Mitchell EVP, Global Business Services Apr 01, 2013 Option Exercise $16.00 15,159 242,544 48,978
4
Apr 03, 2013, 12:53 PM
Habib Mitchell EVP, Global Business Services Apr 01, 2013 Sale $35.30 15,159 535,113 33,819
4
Apr 03, 2013, 12:53 PM
Whiting Susan D Vice Chairperson Apr 01, 2013 Option Exercise $16.00 15,000 240,000 114,046
4
Apr 03, 2013, 12:48 PM
Whiting Susan D Vice Chairperson Apr 01, 2013 Sale $35.52 15,000 532,800 99,046
4
Apr 03, 2013, 12:48 PM
POZEN ROBERT C Director Mar 28, 2013 Option Exercise $35.82 372 13,325 181,778
4
Apr 01, 2013, 10:16 AM
HOGUET KAREN M Director Mar 28, 2013 Option Exercise $35.82 372 13,325 5,176
4
Apr 01, 2013, 10:15 AM
TERUEL JAVIER G Director Mar 28, 2013 Option Exercise $35.82 349 12,501 4,783
4
Apr 01, 2013, 10:14 AM
KASH ARVIN Vice Chairman Mar 28, 2013 Sale $35.64 47,118 1,679,285 37,478
4
Mar 29, 2013, 09:48 AM
FINN MARY ELIZABETH Chief Human Resources Officer Mar 22, 2013 Option Exercise $16.00 30,375 486,000 59,171
4
Mar 22, 2013, 05:12 PM
FINN MARY ELIZABETH Chief Human Resources Officer Mar 22, 2013 Sale $34.39 35,125 1,207,949 24,046
4
Mar 22, 2013, 05:12 PM
KASH ARVIN Vice Chairman Mar 21, 2013 Sale $34.42 94,236 3,243,603 84,596
4
Mar 22, 2013, 04:04 PM
Habib Mitchell EVP, Global Business Services Mar 18, 2013 Option Exercise $16.00 15,159 242,544 61,420
4
Mar 20, 2013, 05:46 PM
Habib Mitchell EVP, Global Business Services Mar 18, 2013 Sale $34.34 27,670 950,188 33,750
4
Mar 20, 2013, 05:46 PM
FISHER ITZHAK EVP, Global Product Leadership Mar 15, 2013 Option Exercise $6.90 30,876 213,044 98,876
4
Mar 19, 2013, 11:44 AM
FISHER ITZHAK EVP, Global Product Leadership Mar 15, 2013 Sale $34.33 30,876 1,059,973 68,000
4
Mar 19, 2013, 11:44 AM
CUMINALE JAMES W Chief Legal Officer Mar 15, 2013 Option Exercise $16.00 25,000 400,000 190,360
4
Mar 19, 2013, 11:42 AM
CUMINALE JAMES W Chief Legal Officer Mar 15, 2013 Sale $34.32 25,000 858,000 165,360
4
Mar 19, 2013, 11:42 AM
Blackstone Management Associates (Cayman) V L.P. 10% Owner Feb 21, 2013 Sale $31.57 8,303,224 262,161,840 20,134,552
4
Feb 25, 2013, 08:08 PM
Blackstone Capital Partners (Cayman) V L.P. 10% Owner Feb 21, 2013 Sale $31.57 8,303,224 262,161,840 20,134,552
4
Feb 25, 2013, 08:02 PM
HEALY PATRICK J Director Feb 21, 2013 Sale $31.57 3,997,847 126,226,021 18,768,558
4
Feb 25, 2013, 07:08 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Feb 21, 2013 Sale $31.57 8,430,364 266,176,095 30,121,888
4
Feb 25, 2013, 07:03 PM
KILTS JAMES M Director Feb 21, 2013 Sale $31.57 508,955 16,069,491 1,823,051
4
Feb 25, 2013, 07:03 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Feb 21, 2013 Sale $31.57 8,430,364 266,176,095 30,121,888
4
Feb 25, 2013, 07:01 PM
BRESSLER RICHARD J Director Feb 21, 2013 Sale $31.57 8,430,364 266,176,095 39,577,748
4
Feb 25, 2013, 06:57 PM
KKR Group Holdings L.P. 10% Owner Feb 21, 2013 Sale $31.57 8,430,338 266,175,274 33,012,088
4
Feb 25, 2013, 06:55 PM
KKR VNU Equity Investors, L.P. 10% Owner Feb 21, 2013 Sale $31.57 8,430,338 266,175,274 33,012,088
4
Feb 25, 2013, 06:54 PM
Valcon Acquisition Holding (Luxembourg) S.A R.L. 10% Owner Feb 21, 2013 Sale $31.57 40,803,198 1,288,299,759 195,463,201
4
Feb 25, 2013, 06:51 PM
Carlyle Group Management L.L.C. 10% Owner Feb 21, 2013 Sale $31.57 8,303,223 262,161,809 38,980,859
4
Feb 25, 2013, 06:31 PM
CP IV GP, Ltd. 10% Owner Feb 21, 2013 Sale $31.57 8,303,223 262,161,809 38,980,859
4
Feb 25, 2013, 06:23 PM
TERUEL JAVIER G Director Jan 31, 2013 Option Exercise $32.51 577 18,758 4,432
4
Feb 04, 2013, 06:31 PM
RANADIVE VIVEK Director Jan 31, 2013 Option Exercise $32.51 461 14,987 1,775
4
Feb 04, 2013, 06:30 PM
HOGUET KAREN M Director Jan 31, 2013 Option Exercise $32.51 800 26,008 4,800
4
Feb 04, 2013, 06:28 PM
POZEN ROBERT C Director Jan 31, 2013 Option Exercise $32.51 738 23,992 181,402
4
Feb 04, 2013, 06:27 PM
Habib Mitchell EVP, Global Business Services Dec 31, 2012 Option Exercise $30.59 8,323 254,601 46,261
4
Jan 03, 2013, 07:19 PM
FISHER ITZHAK EVP, Global Product Leadership Dec 18, 2012 Sale $30.00 53,788 1,613,640 68,000
4
Dec 19, 2012, 01:23 PM
KASH ARVIN Vice Chairman Dec 12, 2012 Sale $29.37 50,000 1,468,695 178,832
4
Dec 14, 2012, 11:00 AM
KASH ARVIN Vice Chairman Dec 10, 2012 Sale $28.94 46,847 1,355,822 77,276
4
Dec 11, 2012, 05:02 PM
KASH ARVIN Vice Chairman Dec 11, 2012 Sale $29.41 100,000 2,940,650 228,832
4
Dec 11, 2012, 05:02 PM
KASH ARVIN Vice Chairman Dec 10, 2012 Sale $28.96 53,153 1,539,327 328,832
4
Dec 11, 2012, 05:02 PM
FISHER ITZHAK EVP, Global Product Leadership Nov 02, 2012 Sale $30.00 200 6,000 121,788
4
Nov 06, 2012, 08:42 AM
TERUEL JAVIER G Director Oct 31, 2012 Option Exercise $28.92 648 18,740 3,855
4
Nov 02, 2012, 12:38 PM
HOGUET KAREN M Director Oct 31, 2012 Option Exercise $28.92 691 19,984 4,000
4
Nov 02, 2012, 12:38 PM
POZEN ROBERT C Director Oct 31, 2012 Option Exercise $28.92 691 19,984 180,664
4
Nov 02, 2012, 12:37 PM
FISHER ITZHAK EVP, Global Product Leadership Oct 01, 2012 Sale $30.05 26,995 811,219 121,988
4
Oct 02, 2012, 12:37 PM
FISHER ITZHAK EVP, Global Product Leadership Sep 18, 2012 Sale $30.00 107,980 3,239,897 148,983
4
Sep 19, 2012, 03:48 PM
CUMINALE JAMES W Chief Legal Officer Sep 17, 2012 Option Exercise $16.00 100,000 1,600,000 235,000
4
Sep 18, 2012, 11:35 AM
CUMINALE JAMES W Chief Legal Officer Sep 17, 2012 Sale $29.47 100,000 2,947,000 135,000
4
Sep 18, 2012, 11:35 AM
Habib Mitchell EVP, Global Business Services Sep 07, 2012 Option Exercise $16.00 133,232 2,131,712 269,816
4
Sep 10, 2012, 04:49 PM
Habib Mitchell EVP, Global Business Services Sep 07, 2012 Sale $28.50 133,232 3,797,112 136,584
4
Sep 10, 2012, 04:49 PM
Habib Mitchell EVP, Global Business Services Sep 06, 2012 Option Exercise $16.00 138,091 2,209,456 328,530
4
Sep 07, 2012, 03:00 PM
Habib Mitchell EVP, Global Business Services Sep 06, 2012 Sale $28.74 191,946 5,516,528 136,584
4
Sep 07, 2012, 03:00 PM
KASH ARWIN Vice Chairman Aug 29, 2012 Sale $28.00 13,776 385,742 381,985
4
Aug 30, 2012, 01:07 PM
KASH ARWIN Vice Chairman Aug 29, 2012 Sale $28.00 36,224 1,014,308 124,123
4
Aug 30, 2012, 01:07 PM
HOGUET KAREN M Director Jul 31, 2012 Option Exercise $28.50 701 19,979 3,309
4
Aug 01, 2012, 03:10 PM
TERUEL JAVIER G Director Jul 31, 2012 Option Exercise $28.50 657 18,725 3,207
4
Aug 01, 2012, 03:08 PM
POZEN ROBERT C Director Jul 31, 2012 Option Exercise $28.50 701 19,979 179,973
4
Aug 01, 2012, 03:08 PM
Whiting Susan D Vice Chairperson Jul 26, 2012 Option Exercise $16.00 71,965 1,151,440 170,965
4
Jul 30, 2012, 03:57 PM
Whiting Susan D Vice Chairperson Jul 27, 2012 Option Exercise $16.00 98,715 1,579,440 197,715
4
Jul 30, 2012, 03:57 PM
Whiting Susan D Vice Chairperson Jul 26, 2012 Sale $28.01 71,965 2,015,740 99,000
4
Jul 30, 2012, 03:57 PM
Whiting Susan D Vice Chairperson Jul 27, 2012 Sale $28.01 98,715 2,765,007 99,000
4
Jul 30, 2012, 03:57 PM
Whiting Susan D Vice Chairperson May 29, 2012 Sale $27.79 23,089 641,643 89,000
4
May 30, 2012, 11:24 AM
Charlton Jeffrey SVP & Corporate Controller May 11, 2012 Option Exercise $28.57 166 4,743 7,482
4
May 15, 2012, 12:01 PM
POZEN ROBERT C Director Apr 30, 2012 Option Exercise $29.22 684 19,986 179,272
4
May 01, 2012, 12:33 PM
TERUEL JAVIER G Director Apr 30, 2012 Option Exercise $29.22 641 18,730 2,550
4
May 01, 2012, 12:33 PM
HOGUET KAREN M Director Apr 30, 2012 Option Exercise $29.22 684 19,986 2,608
4
May 01, 2012, 12:32 PM
Carlyle Partners IV Cayman, L.P. 10% Owner Mar 26, 2012 Sale $29.12 7,811,273 227,429,905 47,284,081
4
Mar 28, 2012, 05:42 PM
DBD Cayman, Ltd. 10% Owner Mar 26, 2012 Sale $29.12 7,811,273 227,429,905 47,284,081
4
Mar 28, 2012, 05:41 PM
Valcon Acquisition Holding (Luxembourg) S.A R.L. 10% Owner Mar 26, 2012 Sale $29.12 34,480,046 1,003,907,248 236,266,399
4
Mar 28, 2012, 05:33 PM
KILTS JAMES M Director Mar 26, 2012 Sale $29.12 478,800 13,940,550 2,211,375
4
Mar 28, 2012, 05:30 PM
Charlton Jeffrey SVP & Corporate Controller Mar 26, 2012 Sale $29.12 9,977 290,486 7,648
4
Mar 28, 2012, 05:26 PM
HEALY PATRICK J Director Mar 26, 2012 Sale $29.12 3,760,982 109,503,250 22,766,405
4
Mar 28, 2012, 05:25 PM
Blackstone Capital Partners (Cayman) V L.P. 10% Owner Mar 26, 2012 Sale $29.12 3,905,637 113,714,967 24,032,788
4
Mar 28, 2012, 05:25 PM
KKR VNU Equity Investors, L.P. 10% Owner Mar 26, 2012 Sale $29.12 7,930,857 230,911,665 40,043,916
4
Mar 28, 2012, 05:20 PM
Blackstone Management Associates (Cayman) V L.P. 10% Owner Mar 26, 2012 Sale $29.12 3,905,637 113,714,967 24,032,788
4
Mar 28, 2012, 05:15 PM
KKR Group Holdings L.P. 10% Owner Mar 26, 2012 Sale $29.12 7,930,857 230,911,665 40,043,916
4
Mar 28, 2012, 05:11 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Mar 26, 2012 Sale $29.12 7,930,878 230,915,438 36,538,081
4
Mar 28, 2012, 02:53 PM
Thomas H. Lee Advisors (Alternative) VI, Ltd. 10% Owner Mar 26, 2012 Sale $29.12 7,930,878 230,915,438 36,538,081
4
Mar 28, 2012, 02:52 PM
SCHOEN SCOTT A Director Mar 26, 2012 Sale $29.12 7,930,878 230,915,438 48,008,112
4
Mar 28, 2012, 02:37 PM
BRESSLER RICHARD J Director Mar 26, 2012 Sale $29.12 7,930,878 230,915,438 48,008,112
4
Mar 28, 2012, 02:36 PM
West Brian Chief Financial Officer Feb 24, 2012 Option Exercise $16.00 11,719 187,504 90,844
4
Feb 28, 2012, 05:55 PM
POZEN ROBERT C Director Feb 23, 2012 Buy $27.84 152,755 4,252,699 178,588
4
Feb 27, 2012, 11:45 AM
TERUEL JAVIER G Director Feb 01, 2012 Option Exercise $28.98 646 18,721 1,909
4
Feb 01, 2012, 04:54 PM
Habib Mitchell EVP, Global Business Services Jan 05, 2012 Option Exercise $29.69 8,322 247,080 156,689
4
Jan 06, 2012, 01:51 PM
HOGUET KAREN M Director Nov 01, 2011 Option Exercise $29.35 638 18,725 1,263
4
Nov 01, 2011, 03:00 PM
POZEN ROBERT C Director Nov 01, 2011 Option Exercise $29.35 681 19,987 25,143
4
Nov 01, 2011, 02:59 PM
West Brian Chief Financial Officer Aug 09, 2011 Buy $26.69 1,000 26,695 79,125
4
Aug 10, 2011, 09:48 AM
POZEN ROBERT C Director Aug 04, 2011 Buy $28.39 17,545 498,018 24,462
4
Aug 08, 2011, 02:17 PM
HOGUET KAREN M Director Jul 29, 2011 Option Exercise $29.96 625 18,725 625
4
Aug 02, 2011, 10:45 AM
TERUEL JAVIER G Director Jul 29, 2011 Option Exercise $29.96 625 18,725 625
4
Aug 02, 2011, 10:43 AM
POZEN ROBERT C Director Jul 29, 2011 Option Exercise $29.96 667 19,983 6,917
4
Aug 02, 2011, 10:36 AM
Charlton Jeffrey SVP & Corporate Controller May 11, 2011 Option Exercise $30.19 2,000 60,380 2,000
4
May 13, 2011, 03:21 PM